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MOTTY REIF.YANIV EDRI

Motty Reif is an entrepreneur, creator, producer, and public figure.
 

1984

1986

Modeling
Started his career as a fashion model in his hometown of Haifa.

Moved from Haifa to Tel Aviv
Modeling - modeled for leading fashion companies such as Rosh Indiani, Sabi, Topper, The Israeli Fashion Week, Shenkar, and other Israeli companies and fashion designers.

1988

Fashion productions
Joined fashion producer - Shalva Ben Gal

1990

Entrepreneur and producer
Established a production company with the late Pinchi Mor. 

1991-2021

1993

Look of the Year
Director / producer of "Look of the Year" the 1st Television broadcast Beauty pageant on the experimental cable channel (Tevel) 

1995

Fashion Salute for Peace
Directed the "Fashion Salute for Peace" event in the presence of the late Prime Minister Yitzhak Rabin, 90 International fashion designers presented their "Design for Peace" including Yves Saint-Laurent, Giorgio Armani, Valentino, Dolce & Gabbana, Donna Karen and many others. The event took place at the Caesarea Amphitheater and was broadcast live on Keshet in collaboration with the Ministry of Tourism.

Fashion Shows
Produced and directed fashion shows for Israeli and International fashion companies and designers:
Gideon Oberson, Hagra, Castro, Fox, Kobi Ravitz, Yuval Kaspin, Yuval Ravid, Tovale, Dorin Frankfurt, Shai Shalom, Sasson Kedem, Yosef, Alon Livne, Raziela Gershon, Shenkar, WIZO Haifa, Bezalel Academy of Art, Hagar Alembika, Neta Efrati, Bracha Baron, Gottex, Dodo Bar Or, Pnina Tornai, Galia Lahav, Daniela Lahavi, Galit Levy, Dorit Sade, Efrat Kalig, Vivi Bellaish, Ronen Chen, Dany Mizrachi, Yaron Minkowski, Shahar Avnet, Yaniv Persy, Mifal Hapais – Upcoming Designers, Mira Zwillinger, David Sasson, Sample, Hagit Witman, Lee Grebenau, Tamara Salem, Comme il Faut, Gadi Elimelech, Idan Laros, Maskit, Nouveauriche Dog, Rimma Romano, Shani Zimmerman, Sabina, Chana Marelus, Dror Kontento, Northern star designed by Nadav Rosenberg, Hilli Ari, Evyatar Myor, Lara Rosnovsky, Holyland Civilians, Anya Fleet, Bananhot, Retema, Teva Naot , Oria Azran, Rina Zin, May Mashiah, Lihi Hod, Inbal Dror, CB Fashion designed by Hana Ben Simon, Shlomit Azrad, Riki Dalal, Asia and more.

1998

Meimad Television Studios
Established of a joint production company with Meimad Television Studios "Meimad-Motty Reif".

1996-2003

Miss Israel
Directed and produced the “Miss Israel” beauty pageant contest that was broadcasted on Channel Reshet, in collaboration with the weekly Magazine "Laisha".

1999

Israel Fashion award
Ex Producer / Director of The 1st Israel fashion award - Broadcasted on 'Telad'

2000

Look agency
Partner with Yediot Ahronot at Look agency - The largest Modeling agency in Israel
Were discovered in the agency: Gal Gadot, Bar Refaeli
, Galit Gutman, Miri Bohdana, Linor Abergil and more.

2000-2002

2003

Culture Attache
Los Angeles Consulate

Abot-Reif-Hameiri
Partner at Abot-Reif-Hameiri - TV production company

Production of TV shows
"Maapah" (Makeover), academy winner for 2001 for best lifestyle tv show, hosted by Orna Datz

"The Next King", a music reality show, on Breeze Channel

"Kol Haam" hosted by Didi Harari

"Mazal Tov", a wedding game show, hosted by Michal Yanai and Miki Geva

"Desires", late night tv show, hosted by Aya Kremerman and Shirley Glick for Channel 10

2006-2009

Member of  “Make A Wish” foundation

2007

2005

Life After Tomorrow
Executive Producer - Life after tomorrow - A documentary film - about using kids in show business - broadcasted on Showtime
starring the stars of the musical "Annie" including Sarah Jessica Parker, confronting the use of childhood in the world of entertainment. Directed by Gil Kates. The film won the "Best Documentary" award and the directorial award at various festivals.

Israel Got Talent 
A judge on the reality show "Israel got talent" on Reshet. Hosted by Noa Tishbi, alongside Yael Bar Zohar and Yehoram Gaon.

Beauty City
First steps towards the agenda of changing the ideal of beauty by promoting a collaboration with Super Pharm at "Beauty City" exhibition, emphasizing the changing beauty ideal featuring models of all ages, sizes, heights and genders.

2007-2011

Abot-Reif-Hameiri TV productions 
Producing Beauty and the Geek,
The Bachelor,
Israel's Next Top Model,
Trini and Susanna take on Israel,
Survivor

2010

Beverly Hills Fashion Festival
Producer / Director of Beverly Hills Fashion Festival.

2011

2011

At Magazine
1st place in the list of 100 influencers in the fashion industry - at AT Magazine

2012-2019

Gay Pride Parade
Producer and creative director of the Gay Pride Parade in Tel Aviv, in collaboration with the Events
Department of the Tel Aviv-Jaffa Municipality.

Reif Entertainment
Established one of the leading production companies in Israel for lifestyle and entertainment.

Tel Aviv Fashion Week
Initiated and produced for the first time the Tel Aviv Fashion Week which was renewed after 30 years. The Event was produced in collaboration with the Ministry of Foreign Affairs, the Ministry of Tourism, the Municipality of Tel Aviv-Jaffa, the Ministry of Economy with the department of “made in Israel” and the Authority for the Advancement of Women in Israel. (2011) fashion week hosted Italian Designer Roberto Cavalli, (2014) Missoni, (2014) Vogue Italy editor Franca Sozzani, (2015) Marcelo Burlon.

2013

Brave Miss World
Producer / Executive producer of the documentary film ׳Brave Miss World׳, Directed by Cecilia Peck, co-producing and editing Inbal Lessner.
The film follows Linor Abargil an Israeli beauty queen who won the title of Miss World beauty pageant in 1998, after being assaulted just weeks prior, as she spreads global awareness around sexual assault. The film was nominated for an Emmy Award in August 2014.
Won the Best Documentary Audience Award at the Los Angeles Jewish Film Festival, Best Documentary Audience Award, JFilm Pittsburgh. Won Best Documentary and Audience Award at Seattle Jewish Film Festival, Best Film Award, WeWorld Intervita, Won Best Documentary at Creator Film Festival

2015

Mifal Hapais 
Established the Upcoming designers program with Mifal Hapais (Israeli Lottery) to encourage young Israeli designers. 

2016

Series - 'Fabric Stories'
A unique behind-the-scenes look at the Israeli fashion industry, featuring and producing by Merchant Ivory Productions, broadcast on YesDoco.

Female Spirit Association
President of the Female Spirit Association which promotes the economic independence of women survivors of violence in Israel. 

2018

Tel Aviv-Yaffo Council member
Tel Aviv is headed by Mayor Ron Huldai.

Moments
'Moments' exhibition showcased Instagram photos of behind-the-scenes moments of the fashion and entertainment industry, all proceeds of which were donated to the 'Female Spirit' organization.

70 Years anniversary of Israeli fashion
Produced and directed the Event “70-year anniversary of Israeli fashion” in collaboration with the Ministry of Culture and Sports, which was broadcast on the Israeli fashion channel.

2019

'No filters' 
No Filters, a late-night TV show, Season 1
Producer / Host / Creator, broadcast on Israeli fashion channel.

Pinchi Mor Mothers Foundation 
Chairmen of the 'Pinci Mor Mothers Foundation'
which funds single mothers in south Tel Aviv with all classes, diagnoses and tutoring for their children.

Matash
Board member of "Matash".

2021

Kornit Fashion week LA

Commission on the Status of Women
Chairman of the municipal commission for the advancement of the status of women and gender equality 

2021

Habima
Board member of "Habima" theater. 

No Filters 

No Filters, a late-night TV show, Season 2 
Producer / Host / Creator, broadcast on Reshet 13 / Style channel