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MOTTY REIF.YANIV EDRI

Motty Reif is an entrepreneur, creator, producer and public figure.
The agenda he has been promoting over the years in changing the ideal of beauty, in his vision the ideal:
is that there is NO IDEAL.

1986

Participated as a model at the Israeli Fashion Week held by the Israeli Design Institute.

1984

Modeling
Started his career as a fashion model in his hometown of Haifa.

Moved from Haifa to Tel Aviv
Modeled for the next two years for leading fashion companies such as Rosh Indiani, Sabi, Topper, the Israeli Fashion Week, Shenkar and other Israeli companies and fashion designers.

1988

Fashion productions
Joined fashion show organizer Shalva Ben Gal in producing fashion shows.

1990

Entrepreneur and producer
Established a production company with the late Pinchi Mor. The company's success led to the production of 30-60 fashion shows a month.

1993

Directed and produced the "New face of the Year"
competition on hosted by "Laisha" magazine,
The first television broadcast of a beauty contest in Israel on the experimental cable channel (Tevel).

1995

Fashion for Peace
Directed the "Fashion for Peace" event in the presence of the late Prime Minister Yitzhak Rabin, 90 International fashion designers presented their "outfit for Peace" including Yves Saint-Laurent, Giorgio Armani, Valentino, Dolce & Gabbana and Donna Karen and many others. The event took place at the Caesarea Amphitheater and was broadcast live on Channel 2 in collaboration with the Ministry of Tourism.

1991-2021

Produced and directed fashion shows for Israeli and International fashion companies and designers:
Gideon Oberson, Hagra, Castro, Fox, Kobi Ravitz, Yuval Kaspin, Yuval Ravid, Tovale, Dorin Frankfurt, Shai Shalom, Sasson Kedem, Yosef, Alon Livne, Raziela Gershon, Shenkar, WIZO Haifa, Bezalel Academy of Art, Hagar Alembika, Neta Efrati, Bracha Baron, Gottex, Dodo Bar Or, Pnina Tornai, Galia Lahav, Daniela Lahavi, Galit Levy, Dorit Sade, Efrat Kalig, Vivi Bellaish, Ronen Chen, Dany Mizrachi, Yaron Minkowski, Shahar Avnet, Yaniv Persy, Mifal Hapais – Upcoming Designers, Mira Zwillinger, David Sasson, Sample, Hagit Witman, Lee Grebenau, Tamara Salem, Comme il Faut, Gadi Elimelech, Idan Laros, Maskit, Nouveauriche Dog, Rimma Romano, Shani Zimmerman, Sabina, Chana Marelus, Dror Kontento, Northern star designed by Nadav Rosenberg, Hilli Ari, Evyatar Myor, Lara Rosnovsky, Holyland Civilians, Anya Fleet, Bananhot, Retema, Teva Naot , Oria Azran, Rina Zin, May Mashiah, Lihi Hod, Inbal Dror, CB Fashion designed by Hana Ben Simon, Shlomit Azrad, Riki Dalal, Asia and more.

1996-2003

1998

Established of a joint production company with Meimad Studios "Meimad-Motty Reif".

Directed and produced the “Miss Israel” beauty pageant contest that was broadcasted on Channel 2 television, in collaboration with the weekly Magazine "Laisha".

2000

Partner in the modeling agency "Look" with Yedioth Ahronoth printed media.
Among the models at the agency: Galit Gutman, Bar Refaeli, Gal Gadot, Miri Bohdana, Linor Abergil and more.

2003

Cultural Attache at the Consulate in Los Angeles
Partner at Abot Reif Hameiri

2006-2009

Member of the “Make a Wish” foundation

2007

A judge on the reality show "The Next Big Thing" on Channel 2. Hosted by Noa Tishbi, alongside Yael Bar Zohar and Yehoram Gaon.

The changing beauty ideal
First steps towards the agenda of changing of the ideal of beauty by promoting a collaboration with Super Pharm "Beauty City" exhibition, emphasizing the changing beauty ideal featuring models of all ages, sizes, heights and genders.

1999

Initiated, directed and produced the “Israeli Fashion Awards”. For the first time broadcasted on Channel 2 "Telad".

2000-2002

Production of TV shows
"Maapah" hosted by Orna Datz
"The Next King" on Breeze Channel
"Voice of the People" hosted by Didi Harari
"Mazal Tov" a gameshow hosted by Michal Yanai and Miki Geva
"Passions" on Channel 10, hosted by Aya Kremerman and Shirley Glick

2005

Life After Tomorrow
Production of the documentary "Life After Tomorrow", starring the stars of the musical "Annie" including Sarah Jessica Parker, confronting the use of childhood in the world of entertainment. Directed
by Gil Kates. The film won the "Best Documentary" award and the directorial award at various festivals.

2007-2011

Production of programs at Abot Reif Hameiri
Beauty and the Geek, The Bachelor, The Israel's Next Top Model, Trini and Susanna take on Israel and Survival.

2010

Initiated and produced the Beverly Hills Fashion Festival in Los Angeles.

2011

2011

100 influencers in the fashion industry
First place in the list of “AT” Magazine's 100 Most Influential People in the Fashion Industry.

2012-2019

Producer and creative director of the Pride Parade in Tel Aviv, in collaboration with the Events
Department of the Tel Aviv-Jaffa Municipality.

2013

Reif Entertainment
Established one of the leading production companies in Israel in the fashion lifestyle and entertainment.

Tel Aviv Fashion Week
Initiated and produced for the first time the Tel Aviv Fashion Week which was renewed after 30 years. The Event was produced in collaboration with the Ministry of Foreign Affairs, the Ministry of Tourism, the Municipality of Tel Aviv-Jaffa, the Ministry of Economy with the department of “made in Israel” and the Authority for the Advancement of Women in Israel. (2011) fashion week hosted Italian Designer Roberto Cavalli, (2014) Missoni, (2014) Vogue Italy editor Franca Sozzani, (2015) Marcelo Burlon.

Brave Miss World
Production of the documentary ׳Brave Miss World׳, Directed by Cecilia Peck, centered on the rape story of Miss World / actress Linor Abergil,
The film was nominated for an Emmy Award in August 2014.

Won the Best Documentary Audience Award at the Los Angeles Jewish Film Festival, Best Documentary Audience Award, JFilm Pittsburgh. Won Best Documentary and Audience Award at Seattle Jewish Film Festival, Best Film Award, WeWorld Intervita, Won Best Documentary at Creator Film Festival

2015

Established the Upcoming designers program with Mifal Hapais (Israeli Lottery) to encourage young Israeli designers. With the support of Mifal Hapais produced a show at Fashion Week Tel Aviv.

2016

Series - 'Fabric Stories'
A unique behind-the-scenes look at the Israeli fashion industry, broadcast on Yes doco.

2018

Member of the Tel Aviv-Jaffo City Council - Tel Aviv headed by Mayor Ron Huldai
Head of the Friends of the Female Spirit Association. Presentation of the 'Moments' exhibition - which showcased Instagram photos of behind the scenes moments of the fashion and entertainment industry, all proceeds of which were donated to the 'Female Spirit' organization Produced and directed the Event “70-year anniversary of Israeli fashion” in collaboration with the Ministry of Culture and Sports, which was broadcast on the Israeli fashion channel.

2019

'No filters'
Presented the program 'No Filters' on the Israeli fashion channel. In it he hosted Israeli talents for a personal conversation

Established of the 'Pinci Mor Mothers  Foundation', which supports the financing of the education of the children of single mothers in the area of south Tel Aviv.

2021

2021

Kornit Fashion Week LA

Chairman of the Advancement of Women, Tel Aviv-Yafo Municipality